'Examples of successful campaigns produced by big advertising agencies\r'

'When it comes to ad, a sm each business is to a greater extent likely to it in house repayable mainly to the fact that it is rattling pricey to depict an advertising association to do it for you. Where as a small order does non the luxury of having a full-size advertising budget, they need to do it by the most effective means possible.\r\n three examples of successful campaigns produced by big advertising agencies argon:\r\n* The Marks & Spencers â€Å" deceit & Sparkle” Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts establish M&S back on the map for solid food and clothing, boosting their sales tremendously. The adverts include m whatsoever far-famed celebrities including Twiggy and Shirley Bassey, all who reportedly got compensable �100,000 and above.\r\n* Halifax pioneered an innovative approach to bank adverts in 2000, when it allowed its staff to principal in adverts, apprisal popular songs with the words changed to reflect financial services products. Halifax worker, Howard Brown is the regular star of the adverts. Following the merger with the Bank of Scotland, this hold has continued, with the Bank of Scotland also allowing its staff to borrow p wile. These adverts were made by a partnership called Roberts & Robertson, and it became genuinely successful for them.\r\n* Sainsburys is another(prenominal) company that has done well egress of a recent campaign to incite them selves. Sainsburys did this with their â€Å"Try something new-fangled today” campaign. They fancyed how they atomic numerate 18 now offering all sorts of new products in store that numerous wad would not get hold of tried or liked, but ar now astray available. Their campaigns were organised by a company called Redbus, who did market research and found stunned what customers privation from their food shops.\r\n at that pl ace are many contrastive types of media that companies use to get their message across. These are Television, radio, Posters and Magazines / Newspapers.\r\nMagazines:\r\n* More gloss pagers to give the viewer a much detailed image\r\n* Better breeding and quality of the printing\r\n* Longer sham deadlines as some are periodic etc.\r\n* Few regional editions, incompatible areas volition be interest in different things\r\n* Diversity of subject matter, thither is almost a cartridge for any subject matter so you merchantman target the exact audience\r\n* discover specific groups of populate either by age or what they are interested in.\r\n* Sunday food colour supplement, this free magazine is lots jam packed with different adverts and promotions\r\n* Weekly womens magazines will mean if you gather in a specific product such as something to do with babies etc you washbasin put it recompense in their face.\r\n* TV Guides often have a lot of outer space at the back fil led with to a greater extent information about Television programs so products / services plunder be united in with this.\r\n* Carry adverts for a enormous range of products / services\r\n* Low be per thousand, it becomes a lot insolenter when you are do many thousand copies\r\n* Business publications attached free to company executives\r\n* Kept for a reasonable measure of time, as they do not perish and are harder article of clothing than a newspaper etc.\r\n* The amount of magazines that people often browse at when sitting in waiting rooms.\r\n* There is no croak or movement.\r\n* You have to book and produce a month in advance.\r\n* Many have many pages of adverts so that they could get missed.\r\nPosters\r\n* Must be clear and quick to the point..\r\n* Relatively cheap to produce and make.\r\n* Can be estimaten again and again.\r\n* Can be placed virtually the shop where the product / service is soon on offer.\r\n* Posters cabn have grownup cushion due to the s ize and colour and the facial expression of the print.\r\n* They are very popular with art directors to get their message across in a different and eye detective work way.\r\n* They have to be printed and distributed way in advance the product / service is available so they need to be created and planned months in advance.\r\n* Can become change and damaged so they need to have a level of looking after.\r\n* The message cannot be complex as many people will not stop to get wind an advert specifically just coup doeil at it.\r\n* Some people see poster adverts as anti-environment.\r\nRadio\r\n* It gives the listeners an chance to use their imagination.\r\n* You can reach listeners whilst they are doing other things such as driving etc.\r\n* They can be local, regional or national.\r\n* Very popular and worth while during â€Å"drive time”\r\n* Radio adverts are quick to produce.\r\n* Intensive medium, it will make people think of it, still though they whitethorn have been persuasion of something completely different.\r\n* Listeners for certain radio post may be low and not worth while.\r\n* It is very difficult to communicate food and clothing product by radio as people want a optical representation.\r\n* You can subvert a package from many of the big radio stations for certain â€Å" muscae volitantes” during the day.\r\nCinema\r\n* The visual power of the adverts is very effective with the visual representation and the sound in a cinema.\r\n* It is the strongest medium of all as you are going to crack it anyway because you are sitting down waiting for the lead to start and as it is on such a large scale straight in cause of you.\r\n* Campaigns can be local or national as all of the adverts can be edited onto the beginning of films by the cinema itself.\r\n* Book / soundtrack commercials are very effective too advertise for the film at the beginning as they are about to gain the film and may be interested.\r\n* Audiences often w ill prate through the adverts.\r\nTV\r\n* Hundreds of thousands of people watch TV every day so there is an enormous market to show the product / service to.\r\n* Vivid colour and sound though a television, full-grown the viewer a good visual representation of the product / service.\r\n* BBC take do not have advertisements in them so that will cut down the number of viewers.\r\n* There are many channels on Sky that are comely very specific to certain interests etc, so you are able to advertise to the right audience.\r\n* Many people either acidulate over when the adverts come on, or more recently with the creation of Sky+ etc you can simply fast forward them and break camp them completely.\r\n'