Big Bad Burger

The outlook Behind the Big, Bad Burger Section 1 Analysis Most Ameri nookys result consume any food regardless of the calories, nutritional value and health related consequences. The Brain behind the Big, Bad Burger article mentions the importance of employ a caper Intelligence System (BIS) which provides them with insights, non just mountains of development (Levison, 2005). Business Intelligence gets its strength from being able to pull info from disparate sources store it for use in a loosely twin way, and then pull it out in an accurate and meaningful way.Organizations can pull data from customer surveys and gross sales reports however, this randomness is useless without a framework. Jeff Chasney, CKES CIO clarified this point further by stating Theres nothing worse, in my opinion, than a seam intelligence dust that reports changes on a hebdomadary basis, he says, because those systems dont provide any context as to what accompanimentors are influencing those change s.Without that context, you dont sock whether the data is good or bad its just useless (Levison, 2005). BIS gathers information from various data points in the company to create multifaceted contextual statistics for better decision making. For example, BIS helped CKE determine if the Thickburger was actually contributing to increases in sales at restaurants or if it was just cannibalizing sales of other, lesser burgers. CKE Thickburger in fact did increase their sales it was selling like gangbusters.The success was measured through and through a variety of data points including cost of production, average unit tawdriness compared with other burgers, total sales for each of the test stores, and the contribution of that placard item to total sales (Levinson, 2005). The Monster Thickburger exceeded expectations in test market, and this is wherefore CKE decided to roll it out nationwide. Section 2 Summary of discourse Questions 1. BIS add values to CKP by foc apply on the companys most beta performance indicators which included sales and cost of sale, historical and forward-looking business trends.BIS uses econometric models to provide context which explains performance. By having this information the company is more than agile and responsive to ameliorate making decisions and finding problems areas to correct and topic new directions in the rapidly changing fast-food industry environments. 2. Some tips for using BIS is for strategic decisions such as what new products to add to menus, which dishes to remove and which underperforming stores should be closed. BIS can be used for tactical matters like renegotiating contracts with food suppliers and identifying opportunities to improve inefficient processes.BIS can also help improve the infrastructure of the egress chain. BIS is an analytical tool that helps executives make better decisions. It is important that we pay forethought to data quality and integrity to make sure that we are not basing our judgme nt on erroneous data. I will also send word devising key performance metrics (KPIs) that are most applicable to the business to examine the deviations that are causing losses to the operations and decide opportunities areas to grow and take advantage of. One last tip which is real important is to take into account users feelings, and address their concerns up front.The success of the BI systems is user acceptance and without user acceptance, companies will waste time and money establishing a Business Intelligence System. 3. The Monster Thickburger was a good report because it increased sales at restaurants and it narrowed its overall losses and regular(a) turned a profit in 2003. As long as you have an idea of what information you are looking for a system can be implemented in order to find that information and make sense of it. References Levinson, Meredith. (2005). The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence. CIO Magazine.